Ranking first on Google is a tough battle for many high value keywords. It’s hard to give a complete answer, but at an entry level it requires your page including the keyword you want to rank first for and users finding the website useful. Google measures the usefulness of a website through links to your page from other sources and the completeness of your content. Due to the competitive nature of ranking first on Google, many companies choose to either onboard an SEO expert or hire an SEO Agency to handle this for them.
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